Parfum Du Jour | Bex Londoner W1X

Parfum Du Jour | Bex Londoner W1X

I love a fragrance with a great story behind it, and I think the Bex Londoner fragrances has such a unique concept. Four fragrances to capture the identities of popular London postcodes; N6, SE1, EC2 and W1X. I’m sure that anyone familiar with London would have already made their mind up about what certain postcodes would smell like but I reckon W1X which covers the West End of London, a ‘ place where celebrity, music, high fashion and art merge together’ smells like this fragrance which is a blend of rose, jasmine, iris and violet, with a base of woods and vanilla.

When you first spray W1X you notice a burst of cinnamon combined with the florals, but it dries down to become this pretty powdery fragrance which I just love and what I love even more is the iris, it’s perfect. W1X is exactly what this fragrance is, a burst of spiciness but also femininity. W1X is available from Zuneta for £81.