With an oversaturated cosmetics market it’s hard to find something that really stands out, so when I come across something innovative I’m all ears and I’m definitely paying attention to acclaimed jewellery house Belmacz‘s makeup line thanks to one particular ingredient in the products… gold! It’s quite interesting to see a fashion or jewellery house venture into cosmetics, either they get it right à la Tom Ford, Chanel and Bulgari or go horribly wrong for a number of reasons so when I first heard that Belmacz, known for their quirky jewellery pieces were going to be launching the Aura Balm* I honestly wasn’t that enthusiastic, however it’s been quite some time since the launch and I’ve had the chance to play around with a few of their other products and I’ve been able to form a full opinion.
Most of Belmacz‘s products contain some amount of gold in it as well as crushed pearl, rosehip oil, cocoa butter, and vitamin E. Out of their small collection my favourite has to be the Glow Gold Leaf Lipgloss* in shades Infrared and Ruby. It’s sheer yet buildable and the chunky flecks of 24 carat gold leaf give great shine. Another favourite is the Aura Balm, a multi-tasking product with 24 carat gold leaf and ultra-fine crushed pearl powder which is perfect for highlighting along the cheekbones and a quick dab on the lips. Its subtle scent of rose makes it lovely to dab around the wrists too.
Considering that there’s actual gold in the products you’d think the line would be overtly luxury and snooty but the packaging is quite straight forward with see-through pop-up lids and the shades of the Glow Gold Leaf Lipgloss are bold and bright – it’s a great cross between luxury and fun.
If you want to bring some gold into your life Brits can find Belmacz at Cult Beauty, Emirati’s at Backstage Dubai and Parisian’s at Colette.