Introducing The Burberry Beauty Box
It seems that Covent Garden has recently become home to the upper echelons of beauty. First Chanel, then Dior and now Burberry with the Burberry Beauty Box, their first standalone beauty store which recently opened its doors to the public. Just a couple of months ago I was swooning over Chanel‘s giant lipsticks and huge bottles of Coco Mademoiselle, but Burberry‘s unique concept housing their entire beauty line as well as fragrance and accessories trumps all.
In true Burberry tech-savvy style, the store incorporates technology into the beauty shopping experience with customers paying for items using their iPhone or iPad for convenience during the crazy Christmas time queues. Then there’s the Digital Runway Nail Bar which is a playful virtual experience where you can try on an array of Burberry nail polishes without ruining your manicure. But if virtual isn’t your thing then there’s an actual 20 minute mini manicure service for £15 and is also redeemable against a purchase.
And if iPads and manicures isn’t enough wait until you see the Beauty Box Bar, the gifting hub where you can mix, match and box your choice of makeup, accessories and fragrance. Pick any sized box and choose to fill it with anything from sunglasses to blush to then be beautifully gift wrapped. Forgetting anyone else due a present, I myself would create a season appropriate box with both Nail Polish and Lip Mist in Oxblood and Burberry Body Eau de Parfum Intense.