L'Oreal Paris Collection Exclusive Pure Reds

L’Oreal Paris Collection Exclusive Pure Reds

Loreal Pure Reds 1If you’ve yet to find your perfect red lipstick we’ll blame it on the fact that there are 285 shades of red visibly different to the naked eye – there are just too many to choose from! In an attempt to filter out the noise and help with finding that all important signature red lip, L’Oreal Paris have launched their Collection Exclusive Pure Reds* which will be available across pharmacies from September 2014.

Collection Exclusive by Blake – Pure red lips for the most iconic of looks

Collection Exclusive by Julianne – Lips of a vermillion red from the most exquisite fabrics

Collection Exclusive by Liya – Theatrical red lips for an opera of intensity

Collection Exclusive by Eva – Unexpected urban chic brick red lips

To cover a spectrum of women, L’Oreal Paris have based four lipsticks on their faces, Liya KebedeEva Longoria, Blake Lively and Julianne Moore so you have a lipstick suited for those with olive tones to their skin, redheads, black women and blondes like Blake Lively. Interestingly enough, I quite like the Blake Lively lipstick which could be due to it having warm undertones whereas the one by Liya would complement cooler undertones; Liya‘s lipstick still is my favourite however, it’s a true red that would look absolutely beautiful against brown skin.

Loreal Pure Reds 2 Loreal Pure Reds 3

Onto the formula and feel of the lipsticks, I tend to shy away from mattes, namely MAC, as they can be quite drying. However I’m wearing Liya‘s shade while I type this up and it doesn’t feel like I’m wearing a matte lipstick, rather the formula is quite hydrating for a matte which is down to the jojoba in the lipstick. Granted you’ve given your lips a good scrub with a toothbrush or whatever else you use, there’s no reason why this matte wouldn’t look great. Not to mention the lipstick packs a punch in pigment, so if the idea of a red lip makes you run for the covers you’ll need to shed that fear or follow Karim Rahman, makeup expert for L’Oreal Paris‘ advice, “for a very trendy blur effect, apply the colour with your finger by tapping from the heart of your lips towards the corners”.