Parfum Du Jour | LUSH Lust

Parfum Du Jour | LUSH Lust

It’s said that the fragrance one wears is a reflection of their character, but after recently attending my friend Natalie Clue‘s Keziah Connections event held at the Lush Spa on King’s Road I came to ponder on the possibility of scent also assisting one in assuming particular traits or characteristics that they may not naturally possess, but wish they did. Perfumer Jean-Claude Ellena captures what I mean best in an interview with Allure by suggesting that ‘perfume builds up the other self. The one I am and the one I wish I was’. At the event Natalie had the attendees scour the shelves for a product that best represented us, and that’s when I found Lush’s Lust – an unabashedly loud, heady jasmine fragrance. The complete opposite of yours truly.

Processed with VSCOcam with f2 presetI’ve loved very few fragrances other than Lust where a single note dominates as I find them to be too simple and lacking, but Lust is straight up deep. There’s vanilla, sandalwood, ylang ylang and rose but they’re the supporting acts to jasmine’s main act as they merely make the fragrance sweeter and more indolic than other jasmine fragrances of the fresher, greener variety like Michael Kors’ Glam Jasmine, another jasmine fragrance I’ve purchased this year.

In a recent moment of procrastination I completed a personality test, and according to Briggs and Myers people can be segmented into 16 personality types; I just so happen to fall into a rare category of human being, the INFJ. I would strongly urge you to take the test and get spooked out by how accurate the results are. While my sceptical nature fails to make me quick to take the results as gospel, traits common to INFJ’s include a tendency to be introverted, sensitive, altruistic, intuitive and are complex in that they’ll have their ‘outside persona’ and that which they display to their loved ones. Taking this into account, I’ve always been drawn to jasmine, be it Tom Ford’s Jasmine Rouge or even the smell of jasmine bushes that line the streets of Cairo, however it’s a scent that connotes everything in direct contrast to the previously mentioned traits – boldness, sensuality, being outspoken and strong. But referring back to Jean-Claude Ellena, maybe my affinity for all things jasmine could be to draw from it and somehow take on all that jasmine is.

The next time you try a fragrance consider stepping out of the cliché that fragrance must mirror your personality. Instead, consider assuming another persona – maybe Lyric by Amouage* laced with rose, cardamom, saffron and tonka bean to ignite passion or notes of plum, jasmine sambac, oud, cashmere wood and lily in Estée Lauder’s new Modern Muse Chic* to leave you feeling bold, creative and daring.