Parfum Du Jour | KKW Fragrance Crystal Gardenia Oud

Parfum Du Jour | KKW Fragrance Crystal Gardenia Oud

Celebrity fragrances have seen a 22% decline in sales in the last year, from £56m in 2015 to £44m in 2016. Reasons range from growing cynicism towards celebrity endorsement to consumers no longer wanting to smell the same, and instead opting for…