Birchbox is the queen of all beauty boxes! They created the concept of monthly boxes with selected beauty products from luxury brands and now beauty boxes have become a worldwide phenomenon. The only problem was that Birchbox wasn’t available in the UK until now which is great news as we can finally join in on the fun with our American sisters. As a business student, I love the beauty industry; it’s fun, unpredictable, innovative and recession proof. It’s an industry that welcomes new ideas and Birchbox’s innovative idea has pretty much changed the industry. Take a look at this video and see how Birchbox started:
So now we have our own Molly in the UK, want to know what she picked out for us? In this months box* are products to get you through London Fashion Week whether you’re hopping from show to show or watching from afar. I got the Gerda Spillman Bio Fond Cream Foundation, Korres Guava Shower Gel, Nick Chavez Beverly Hills Plump N’Thick Leave-In Thickening Mist, Vichy Thermal Spa Water, Eboost Natural Energy Booster and an eyelash curler. With London Fashion Week just finished, I can tell you that the box helped; the Thermal Spa Water to refresh your makeup and the Natural Energy Booster to see you through all the chaos and early mornings of London Fashion Week.
Check out Birchbox for yourself here.