You know when you come across a genius idea and think why didn’t I come up with that? That’s exactly how I feel about Concoction. I came across the brand, founded by former Apprentice series six candidate Alex Epstein quite some time ago, but between then and now Concoction has only improved with new test tube resembling packaging, slight tweaks to fragrance and until very recently a pop-up store at a certain yellow shop called Selfridges where customers could have a shampoo whipped up for them before their very eyes by Concoction mixologists.
The concept behind Concoction is that you create and customise shampoo, or what the team at Concoction have dubbed it… ShampYou to your hair’s needs with shots of serum. So if you’ve got curly, blonde hair and like the smell of lemons then you may choose the Lemon + Verbena shampoo with the Curl Me Up and High-Definition Blonde serums. You’re never going to find products specifically for curly blondes and that’s what makes Concoction so genius.
Already being a fan, I had to to check out the pop-up and get me another bottle of shampoo. With their Bakhour scented shampoo being my favourite I was pretty gutted when Alex told me that they had run out as it was their best selling scent (Selfridges has a huge number of customers coming from the Gulf at this time of the year so it makes perfect sense!), so I opted for Black Pepper + Citrus* which is just as deep and musky, but with a kick to wake up the most tired of people in the morning. Then came the fun part – the serums for your ShampYou. I chose Curl Me Up and Gimme More Moisture, and they come in these cute little plastic vials which the mixologist snaps the top off, pours into the bottle and then shakes just as you would when preparing a cocktail. It’s all fun to watch and I even had a little shake myself. Shampoo is never moisturising, but the Gimme More Moisture really does help to stop my hair from feeling dry, and what’s more is the Cashmere + White Lily Crème De Concoction* isn’t your average conditioner, its super thick consistency takes it to the same level as a deep conditioning mask so this’ll come handy during the winter months.
Customising your order at Starbucks, bespoke suits and now made to measure haircare – wish granted!