Do We Really Need a Signature Scent?

Do We Really Need a Signature Scent?

In a recent moment of getting ready to go out to dinner with friends, I looked to my dresser for a fragrance to wear and immediately noticed a pattern – every fragrance within my vicinity contained jasmine whether it was Tom Ford’s…

Parfum Du Jour | KKW Fragrance Crystal Gardenia Oud

Parfum Du Jour | KKW Fragrance Crystal Gardenia Oud

Celebrity fragrances have seen a 22% decline in sales in the last year, from £56m in 2015 to £44m in 2016. Reasons range from growing cynicism towards celebrity endorsement to consumers no longer wanting to smell the same, and instead opting for…

Parfum Du Jour | Diptyque Do Son

Parfum Du Jour | Diptyque Do Son

‘The headier, the better’ is a mantra that seems to inform my fragrance purchases. I’ve never shied away from a perfume chock full of intoxicating floral notes be it gardenia, magnolia, jasmine or rose, but Diptyque’s Do Son, a tuberose-laden eau de parfum,…

Parfum Du Jour | LUSH Lust

Parfum Du Jour | LUSH Lust

It’s said that the fragrance one wears is a reflection of their character, but after recently attending my friend Natalie Clue‘s Keziah Connections event held at the Lush Spa on King’s Road I came to ponder on the possibility of scent also assisting one in assuming particular traits or characteristics that…

Parfum Du Jour | Salvatore Ferragamo Signorina Eleganza

Parfum Du Jour | Salvatore Ferragamo Signorina Eleganza

While I usually tend to gravitate towards fragrances of the woodier persuasion, summer is the time to put them to one side and go in search for fragrances loaded with the fruity floral notes typical of this wonderful season. A…

Parfum Du Jour | Le Soft Perfume Parisian Rhapsody

Parfum Du Jour | Le Soft Perfume Parisian Rhapsody

It’s no secret that I’m completely obsessed with Le Soft Perfume’s Striptease Flowers or any other kind of solid fragrance for that matter, and that obsession has been further fueled by the recent launch of their Parisian Rhapsody* fragrance which the brand describes as…

Parfum Du Jour | Loewe Aura

Parfum Du Jour | Loewe Aura

Nobody knows what it is or what shape it has. It is a glance, a gesture, a smile. Pure magnetism. Either you have it or you don’t. Put elegance and sophistication into a bottle and and you have Loewe‘s Aura*. The floral and woody fragrance…

Parfum Du Jour | Aerin Amber Musk

Parfum Du Jour | Aerin Amber Musk

On what could be described as one of the best evenings I’ve had in quite some time, this week I had the pleasure of attending the launch of the latest Aerin fragrances at the Jamie Aston florists in Great Portland Street for…

Parfum Du Jour | Mary Greenwell Plum Solid Parfum

Parfum Du Jour | Mary Greenwell Plum Solid Parfum

I’ve been having a bit of a solid fragrance moment as of late – first Striptease Flowers by Le Soft Perfume* and now Mary Greenwell’s Plum. Until very recently I’d been playing mental ping pong debating whether to splurge on…