Breakouts, Miracle Masks and Pollution - Notes of a Skincare Junkie in New York

As I write this, I’ve just arrived in Seattle to visit family after an epic weekend in New York. While I’ve been to many cities, few have impressed me quite like New York City and I think that’s mainly down to…

Mind Pretty Soul

July will mark the fifth year since Muslimah Beauty claimed its space on the Internet. Five years! That’s five years of ranting about my acne, penning my journey to clear skin, chatting with industry professionals I admire and sharing my most cherished recipes. However, I must be honest and note how…

The Quest for Beautiful Hands

The desire to have beautiful, elegant hands – long nail beds, evenly toned knuckles and soft skin – has been instilled in me from a young age. From the age of 11 I’d make my pocket money by washing the dishes,…

Cover FX Has Made Me Reconsider My Stance on Cream Foundation

When it comes to foundation, my formula of choice is liquid… so much so that I’ve developed tunnel vision where other types of foundation go over my head. Friends have tried to extol the merits of stick foundations from Tom Ford to Bobbi Brown, gel…

Coloured Eyed and Bushy Tailed

Something my friends and family have picked up on and endlessly lambast me for is my penchant for wearing dark colours, but when it comes to makeup I’m happy to venture out of my sartorial comfort zone and this becomes very evident…

Skincare and Statistical Analysis - The Reflections of a Recent Graduate

In the four years since Muslimah Beauty claimed its place on the Internet, I’ve been a student, made obvious either by my absence around exam season or the incessant whining about my essay-writing induced acne. In 2011 when I finally plucked up the courage…

Additions to the Book Shelf

Having recently completed my master’s, I now have the pleasure of reading books other than the ones that sat on my desk for two months whilst writing my dissertation. Gone are the textbooks on sustainable economic development through tourism and in are some…

The Beauty Business | Florence Adepoju - Founder of MDMflow

In an industry where most beauty brands boil down to a handful of common denominator conglomerates, I truly relish launches from those that are niche and independent with a great backstory, and one that’s been on my radar as of late…

An Unlikely Home

I’ve shared the contents of my beauty cabinet on several occasions, but how’s the fridge for beauty storage? There are two main reasons why the same place I keep my milk and eggs makes for great storage in comparison to the bathroom cabinet –…