After countless disappointing shopping trips over the years you develop some kind of filter to all drugstore foundation launches – I have only ever found a foundation that’s worked for my skin twice, and even then they weren’t the best match. Should I go on the quest to find an affordable foundation today, I’m willing to wager that 99% out there wouldn’t suit me, rather shocking considering that women of colour in the UK are a demographic with growing spending power, but a brand I’ve recently discovered falling into that 1% is a brand exclusive to Superdrug, B. with their new B. Even Oil Control Foundation* which comes at a steal for just £10.99 – tried and tested on 100 women of different ethnicities and skintones, B. has made sure to create a product that comes in an extended colour range, including Caramel my match, to suit a range of skintones from light to dark.
With shade range covered, what about the formula and finish of B. Even Oil Control? After watching celebrity makeup artist and B. ambassador, Cassie Lomas making over model Nada Adelle and following her tips, I have fallen in love. Its Moroccan argan kernal extract base is infused with skin loving ingredients like SPF 15, antioxidant vitamin E, hyaluronic acid, which attracts water from the atmosphere to the outermost layer of the skin and can hold up to a thousand times its weight in water providing 10 hour hydration, polyphenol rich fractions from the fruits of North American saw palmetto and South American sesame seeds thus feeding the skin and creates this beautiful fresh, glowing, medium to high coverage finish that isn’t too matte. What’s more, the foundation has been clinically proven to control oil while keeping the skin hydrated which is great news for those who steer clear of foundations that give the dreaded shiny face in photos.
The entire B. makeup and skincare range is suitable for vegans and carries the leaping bunny symbol of Cruelty Free International.
This is a sponsored post.