Maybelline Colour Show Nail Polish in Berry Fusion

Maybelline Berry Fusion
Essie The Lace is On

Essie’s The Lace is On

Limited edition products and collections seem to be a double edged sword – while something may be unique and one off, once you’ve forced the last drops out of the packaging you’re left desperate to find an alternative. The culprit? Essie’s The Lace Is On from their Fall 2013 collection. Described by Essie as a jewel toned and pearlescent fuchsia, I fell for the colour last year after a manicure at the Paul Edmonds salon in Knightsbridge and it was just recently at the Maybelline Lounge in Somerset House that I discovered their Colour Show Nail Polish in Berry Fusion which only after my manicure did I realise just how similar they are.

With the autumn months fast approaching, Berry Fusion or any deep fuchsia/magenta nail colour for that matter is a great way of breaking away from the typical berries and plums we all turn to at this time of the year. While I still gravitate towards those colours, others I’ll be wearing include:

Kiko Quick Dry Nail Lacquer in 819

Essie Nail Polish in Decadent Dish

Burberry Iconic Colour Nail Polish in Oxblood

Nail Paint by Barry M in Cappuccino

Mavala Nail Colour Cream in Hearth

L’Oreal Paris Collection Exclusive Pure Reds

Loreal Pure Reds 1If you’ve yet to find your perfect red lipstick we’ll blame it on the fact that there are 285 shades of red visibly different to the naked eye – there are just too many to choose from! In an attempt to filter out the noise and help with finding that all important signature red lip, L’Oreal Paris have launched their Collection Exclusive Pure Reds* which will be available across pharmacies from September 2014.

Collection Exclusive by Blake - Pure red lips for the most iconic of looks

Collection Exclusive by Julianne - Lips of a vermillion red from the most exquisite fabrics

Collection Exclusive by Liya - Theatrical red lips for an opera of intensity

Collection Exclusive by Eva - Unexpected urban chic brick red lips

To cover a spectrum of women, L’Oreal Paris have based four lipsticks on their faces, Liya KebedeEva Longoria, Blake Lively and Julianne Moore so you have a lipstick suited for those with olive tones to their skin, redheads, black women and blondes like Blake Lively. Interestingly enough, I quite like the Blake Lively lipstick which could be due to it having warm undertones whereas the one by Liya would complement cooler undertones; Liya‘s lipstick still is my favourite however, it’s a true red that would look absolutely beautiful against brown skin.

Loreal Pure Reds 2 Loreal Pure Reds 3

Onto the formula and feel of the lipsticks, I tend to shy away from mattes, namely MAC, as they can be quite drying. However I’m wearing Liya‘s shade while I type this up and it doesn’t feel like I’m wearing a matte lipstick, rather the formula is quite hydrating for a matte which is down to the jojoba in the lipstick. Granted you’ve given your lips a good scrub with a toothbrush or whatever else you use, there’s no reason why this matte wouldn’t look great. Not to mention the lipstick packs a punch in pigment, so if the idea of a red lip makes you run for the covers you’ll need to shed that fear or follow Karim Rahman, makeup expert for L’Oreal Paris‘ advice, “for a very trendy blur effect, apply the colour with your finger by tapping from the heart of your lips towards the corners”.

The Designers I’d Love To See At My Nearest Beauty Hall

Christian Louboutin 2

It’s always been a tradition for my sister and I that whenever we find ourselves in Selfridges or Harrods we absolutely must go to Christian Louboutin and admire that which we unfortunately cannot afford. I’ve always lusted after the classic Pigalle 100 which I consider to be the ultimate wear-with-everything heel, and as Louboutin recently announced his foray into beauty with a collection of nail polishes maybe I can finally experience a little Louboutin magic after all!

Rouge Louboutin, a vibrant red the exact colour of the iconic red Christian Louboutin sole is the designer’s debut product. With a 20.5cm tall cap to match the heel of his highest heel, Ballerina Ultima this nail polish is definitely not a wallflower. For most like myself who find the decision to treat themselves to a pair of Louboutin‘s akin to giving up months of rent money, fragrance and cosmetics are a chance for customers to buy into a designer label but in smaller, more affordable chunks. And now that one of my favourite designers has stepped into the world of beauty there are quite a few more that I’d love to see. I enlisted my sister, Hamda Issa-Salwe a Fashion Merchandise Management student to illustrate and put what I had in mind onto paper:

louis vuitton fragrance

Louis Vuitton – Will they or won’t they? There’s been a lot of talk about a Louis Vuitton fragrance in the pipeline for a while now, but we’re unfortunately yet to see those plans come into fruition. If I had it my way I’d dream up a Louis Vuitton fragrance with notes of Madagascan vanilla, musk, amber and of course, heavy leathery notes.

Alexander Wang – Alexander Wang isn’t really a label I see bringing out an extensive cosmetics line, so I think they’d be better matched with a well established brand with a similar aesthetic for a limited edition collection. NARS with its fashion focused brand image would be perfect. I picture a line of nail polishes and top coats with different finishes like rubber, matte, iridescent black and a glossy black topcoat to intensify the colour of your nail polish.

Elie Saab – Watching an Elie Saab show is an absolute treat for my eyes; every single piece has me wondering why I haven’t set up a fund to get some Elie Saab in my wardrobe. With two fragrances to his name already, a makeup line would just be natural. I imagine super-luxe packaging and eyeshadow palettes rivalling Tom Ford! Who does modern Hollywood glamour better than Elie Saab? Absolutely no one hence the palette – something to create a classic smoky eye but with a dusky pink/peach thrown in there for a modern injection to a much loved classic staple in every woman’s make-up repertoire.

The Beauty Business | Alexia Inge – Co-Founder of Cult Beauty

What if you could gather a panel of the beauty industry’s upper echelons such as Ruby HammerDaniel SandlerDr Sam Bunting and Andrea Fulerton, find out the beauty products worthy of their time and then make their favourite products available at the click of a button. Wouldn’t that be genius? Well, that’s exactly what Alexia Inge did six years ago with Cult Beauty thus giving us access to niche brands with bona fide cult status and making it the online destination for products given the insider seal of approval. With Cult Beauty‘s recent sixth birthday, I recently had a chat with Alexia about the cult selection process and what we’d find in her makeup bag should we wish to rummage through it!

Alexia Inge Cult Beauty

Where did the idea for Cult Beauty come from? My business partner Jessica Deluca and I co-founded this site as beauty consumers who were tired of being sold products that didn’t live up to their promises; we had too many half-used cosmetic containers cluttering up the shower and too much money waisted down the drain! Jess was looking through the InStyle Best Beauty Buys when she had the idea to use an expert panel to cherry-pick the best products out there, creating a beauty hall of fame, that one can shop!

Cult Beauty is known for stocking the coolest, niche and independent brands from Sunday Riley to Le Soft Perfume. How do you keep track of the latest beauty launches and know when something is cult enough to be stocked at Cult Beauty? We have the ears and eyes of our expert panel who work all over the world. This is also a company of complete beauty junkies who are perpetually driven to find the next ‘hit’ of beauty cult-ness. Stacia, our buying director is a veritable beauty bloodhound who can sniff out a gem before you’ve even got it out of the box.

Who is the ideal Cult Beauty customer? Many of our customers come to us in a confused and fed up state with the beauty industry, just wanting to buy something that does what it says on the tin. Then we have the cult hunters, the people who want to discover the latest underground thing so they can show off to their mates online when it gets big. We also have a lot of professional women who simply don’t have time to search for hours and just need to find something they trust quickly. Our ideal customer is a happy one because they will not only come back, but they also tell their friends.

What has your biggest achievement been since opening the store? I look around at the team and feel a huge sense of pride in what we have achieved in 6 years. That we continue to grow even though we launched small using Jess’ and my savings, just as the world economy was melting. We’ve won many best beauty website awards, which are amazing, but meeting someone random at a party and hearing them say that they love the site is probably the thing that makes me smile most like a Cheshire cat.

Many women enjoy the experience of visiting a department store and trying out the products they’re about to buy. As an online retailer that experience doesn’t exist for Cult Beauty customers, but judging by its huge success that doesn’t seem to be a problem. How have you overcome that? I think it’s a mix of the fact that they know everything on the site is expert selected by a panel that we don’t allow to recommend anything they are financially tied to so the hard filtering work has already been done. I think the brilliant product descriptions written by Verity Douglas definitely help. All other sites tend to blindly regurgitate the brand’s marketing materials, but Verity researches each product before writing it. Also, so many women simply don’t have the time to go into town to buy beauty, parking and travel are expensive and stressful and this is an uncrushed, unhassled experience within a chic and simply-designed site.

Which Cult Beauty products can we find in your own makeup bag and beauty cabinet? Jouer Luminizing Moisture Tint is the best tinted moisturiser in the world I wear it daily with the Studio 10 Visible Lift Face Definer, it’s the simplest way to look pretty without looking like you are wearing make up. I then finish the look with Magnetic Lash Mascara and a spritz of Molecule 01 or 02. Lait-Crème Concentre by Embryolisse is a must-have staple because it is so versatile, MV Organic Skincare is my fall back when too much product testing makes my skin sensitive and I adore Oskia masks and cleansers. Now that the sun is coming out I’m all over the Zelens Daily Defence SPF 30 and UltraSun for my body. If you have any issues with your lips Pommade Divine is a 200 year old British recipe that beats the pants off everything else I’ve tried. The packaging isn’t that chic so I sometimes stray to newer, sexier models, but I always come back! Oh and if you are ever feeling stressed or have trouble sleeping have a bath with the Therapie Himalayan Detox Salts – I’ve recommended this to many people and they are all now addicts… It’s magical.

Cult Beauty Alexia Inge Edit

Most important beauty tip that you’d shout from the virtual/online rooftops? Look after your skin in your twenties. One tends to think that naughty things you are doing are not affecting your skin because you can’t see a difference then. They are, and you notice the effects the day you hit 35, then you start to see the effects of sunbathing, smoking, eating badly, stress and pollution. My other one is smile, especially at old ladies in the street. The smile you get back from them is generally so bright and unexpected that it puts a swing in your step.

Any words of advice for budding entrepreneurs, particularly those keen to enter the beauty industry? You need to start off with a lot of passion for whatever you are trying to do because the entrepreneurial process will make you question why you ever wanted to do it in the first place. Make sure there is a market for it, ask a lot of people and not just people in your social group, all ages, all backgrounds. Don’t let no’s get you down or stop you, when you start 90% of the answers you get will be no, or even worse “maybe” then ignored. Be tenacious and dogged. Don’t copy what other people are doing, it’s much harder to succeed that way. Be original, then your idea will shine.

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